The user interface (UI) is the series of screens, pages, and visual elements—like buttons and icons—that you use to interact with a device. User experience (UX), on the other hand, is the internal experience that a person has as they interact with every aspect of a company’s products and services. UX Design refers to the term User Experience Design, while UI Design stands for User Interface Design. Both elements are crucial to a product and work closely together. UX Design is a more analytical and technical field, UI Design is closer to what we refer to as graphic design, though the responsibilities are somewhat more complex.

Design is not just limited to graphic design; it is a wide stream of subjects. Mentioning that one is a designer, most people do not immediately understand what is actually involved in their day to day work. There are basically several pillars of responsibility which hold design as a subject. When you talk of design, it can apply to so many areas with the user and interface designs being the new entrant in the family. The birth of user and interface designs is due to the influx of technology-related companies in creating interfaces for the screen.

User interface (UI) is the series of elements and features that one interacts with while using a device. On the other hand user experience (UX) denotes the internal experience which an individual interacts with. With these two designs, there has been an emergence of titles like UX/UI developer or designer; these are the future front for designers. To many businesses, the meanings are unfamiliar – even to the designers in other industries. The unfamiliarity has to lead to their underutilization despite the potential they hold in turning fortunes for these businesses and industries. The two, UX and UI designs are crucial in IT and should work closely together. However, each has a different role and involves distinct processes.

User Design Experience is a relatively new field, and many businesses are just realizing the need for having someone who can assist the business use its potential in attraction and retention of customers. Perhaps the low adoption of the design lies in the confusion or perceptions which exist. To many, the term design means colors, graphics, and creativity, but for UX design, the real meaning is in functionality and processes involved in making the product which gives the users a seamless experience. UX designers are charged with the role of knowing the target customer and ascertaining the methods they can use to make the experience of the product rewarding and delightful. They are focused on the development of digital products with their tools having the capabilities of carrying out several processes such as competition and customer analysis, developing product strategy, content development among other tasks, all aimed at making the user experience on a given product great.

Businesses can utilize both designs to attract and retain customers, and hiring the services of experienced UX/UI designers is the first step towards this. Work with Zeppelin Agency to create a customer experience that adds great value to the business.