Discover The Zeppelin Process

Forming a bond between us and our clients is our number one goal. We strive to become an extension of our clients business by developing marketing strategies that are thorough and exactly what our client(s) needs. The strategic marketing process is a deliberate series of steps to help you identify and reach your goals. We discover what our clients want and develop products that meet those needs. Strategic marketing is a planning process that seeks to establish a clear direction and unified purpose for all marketing efforts. Its conclusions are documented in a marketing plan that is regularly updated.

The Discovery

We start by evaluating where you are and where you want to be. Then we identify your competitive landscape to see what the best plan of action is. Discovery is an information-gathering process meant to dig deep into the details of what is important to a client’s business, target audience, and industry. Scope and depth of research and inquiry will differ from project to project, but the results are the same: valuable data. The more information you gather, interpret, and comprehend, the more prepared you will be to execute a project/campaign on budget and on target.

Strategy

We develop a strategy that best fits our clients needs. When created effectively, this process ensures the success of an organization’s marketing strategy. When you focus on the implementation phase of the process, which is the putting of the marketing strategies and plans into action, there are ways to help make this step as successful as possible. Critical actions move a strategic plan from a document that sits on the shelf to actions that drive organizational growth. You will remain in this phase of the strategic management process until you embark on the next formal planning sessions where you start back at the beginning. Step 1: Determine Organizational readiness. Step 2: Develop your team and schedule. Step 3: Collect current data. Step 4: Review collected data. A strategic plan needs to be adaptive to survive changing or unanticipated conditions. An organization that develops and executes a strategic plan gains significantly from the experience. Starting with a working model and then building a tangible plan will make your organization successful.

Construction

This phase consist of the development of campaigns that best fit our clients specific goals. It’s important to understand the general steps necessary to create and implement a marketing plan for your business. The size of the marketing budgets will vary, as will the intended target market. Ultimately the development of a marketing strategy comes down to similar steps that can be used for any size organization. Your marketing plan, just like your financial plan, must be monitored and adjusted as needed, and it must also be adaptable to changing competitive environments. The market looks very different today than it did two or three years ago. The marketing plans must change accordingly in order to capitalize on potential avenues of revenue. In the construction phase we will first determine your objective, then perform a SWOT. Analysis (strengths, weaknesses, opportunities and threats), where we will then analyze your current market and find out which campaign works best for you. We do not believe in a one size fits all approach. This is why we custom tailor our marketing plan to fit our clients needs. We will put everything together in the construction phase and put a game plan in action.

Execution

Understanding when and where to launch our clients campaigns is a vital part of the process. Strategy without execution is only theory.A great marketing plan is done to guide you in your marketing activities. The plan helps you understand how each activity works in synergy with your other marketing activities and it ensures you give a consistent message throughout. But the real key to success in marketing is the ability to execute the plan, working each activity until you have attracted more clients than you can handle. We have seen many businesses put together a plan but then don’t follow through with the plan and this causes them to waste time and miss real opportunities to build a successful business.

Optimization

Our team optimizes our clients campaigns on a daily basis to insure optimal ROI (return on investment) Marketing campaign optimization is key for turning your strategy into a powerful marketing machine. The process of improving the marketing efforts of an organization in an effort to maximize the desired business outcomes. Marketingoptimization is performed on each individual marketing tactic employed, as well as optimizing the fit of those tactics into the marketing strategy as a whole.

Reporting

In a data driven world understanding analytics is key to success. We let our data speak for itself by delivering our clients monthly reports. The process of exploring data and reports in order to extract meaningful insights, which can be used to better understand and improve business performance. Reporting translates raw data into information. Analysis transforms data and information into insights.

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